One does not have to spend money to set up social media accounts.
That does not mean social media optimization is completely free. You
will have to spend time, effort and money to come up with the right
social media updates for your customers. If you do it on your own, you
will have to devote valuable time and effort. If you are not the
expertise to do this on your own, you will have to employ search engine
optimization and social media professionals who specialize in these
tasks.
In such a scenario, it is very important to set goals that will quantify your expectations from the social media campaign. Keep the following factors in mind when you are determining the goals and assessing the efficacy of your social media campaign.
Numbers can help you assess whether your campaign is on the right track or not. However, the overall success or failure of the campaign will depend on the number of leads that have been converted into customers. This is the simplest and most effective metric that will tell you whether the money that you have invested has been recovered or not. A social media campaign that does not boost your sales is, sooner or later, going to become an unmanageable expense.
At the same time, it is important to realize that your campaign may not yield results immediately. Just like search engine optimization, you may not be in a position to enjoy a drastic increase in sale volumes. Spending a few thousand dollars over a span of a few months and expecting immediate increase in sales may not be practicable.
On the other hand, if you do not see a substantial increase in sales even after 12 months, then you probably have to conclude that your social media campaign has not worked. Unless you are implementing the social networking campaign as a hobby, you will have to focus on its ultimate impact on your business profits.
If you are focusing on social networks to not just increase your sales but to enhance the quality of customer interaction, then you will have to consider this factor when determining the success or failure of your campaign. How many customers interact with you on websites like Facebook and Twitter? Have you established a viable channel of communication with your customer base? Are you in a position to convey your latest products and services to the largest audience possible without spending a lot of money in the process? How much time do people spend on your Facebook page? How many tweets in your Twitter account get retweeted?
Keeping track of this data will help you understand the overall impact of the campaign on customer satisfaction. There is another significant advantage of keeping track of this data related to social media.
You will be in a position to analyze the performance of your website, web campaigns and online marketing efforts as a whole. Merely focusing on numbers may not help you in the long run. However, there is absolutely no denying that metrics will help you assess the tangible aspects of the campaign and will help you analyze the intangible aspects in a much better manner.
In such a scenario, it is very important to set goals that will quantify your expectations from the social media campaign. Keep the following factors in mind when you are determining the goals and assessing the efficacy of your social media campaign.
Numbers can help you assess whether your campaign is on the right track or not. However, the overall success or failure of the campaign will depend on the number of leads that have been converted into customers. This is the simplest and most effective metric that will tell you whether the money that you have invested has been recovered or not. A social media campaign that does not boost your sales is, sooner or later, going to become an unmanageable expense.
At the same time, it is important to realize that your campaign may not yield results immediately. Just like search engine optimization, you may not be in a position to enjoy a drastic increase in sale volumes. Spending a few thousand dollars over a span of a few months and expecting immediate increase in sales may not be practicable.
On the other hand, if you do not see a substantial increase in sales even after 12 months, then you probably have to conclude that your social media campaign has not worked. Unless you are implementing the social networking campaign as a hobby, you will have to focus on its ultimate impact on your business profits.
If you are focusing on social networks to not just increase your sales but to enhance the quality of customer interaction, then you will have to consider this factor when determining the success or failure of your campaign. How many customers interact with you on websites like Facebook and Twitter? Have you established a viable channel of communication with your customer base? Are you in a position to convey your latest products and services to the largest audience possible without spending a lot of money in the process? How much time do people spend on your Facebook page? How many tweets in your Twitter account get retweeted?
Keeping track of this data will help you understand the overall impact of the campaign on customer satisfaction. There is another significant advantage of keeping track of this data related to social media.
You will be in a position to analyze the performance of your website, web campaigns and online marketing efforts as a whole. Merely focusing on numbers may not help you in the long run. However, there is absolutely no denying that metrics will help you assess the tangible aspects of the campaign and will help you analyze the intangible aspects in a much better manner.
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